Are popups bad for SEO? Google's guidelines to showing popups

We'll talk about which pop-ups could use.

Google is being penalized

Learn how to use pop-ups on your website efficiently and without affecting SEO efforts.

How to Get the Most Out of Pop-ups Without Having an Impact on SEO

Many studies have proven that pop-ups are very effective in converting visitors. These pop-ups must have clear calls-to-action and a well-designed website

Popups that dominate the screen might get more engagement, but they can also distract from the user experience and be perceived to be annoying.

Google began penalizing websites that use "intrusive interstitials” on January 10, 2017. Google will begin penalizing websites using "intrusive initials” on January 10, 2017.

Intrusive Interstitials

Three display options are available for intrusive interstitials

Google penalizes intrusive interstitials because they are difficult to close down and reduce user experience. Because of the importance of search engine results page (SERP) and indexing on mobile platforms, interstitials on a website can have a negative impact on your rank.

These are the characteristics for intrusive interstitials.

Include a lot of your content on a website.

Users must first view before they can access the site's content.

This layout gives the impression that the upper part is interstitial.

For more information, there are many types of popup crackdowns. This allows browsers like Firefox and Google Chrome to stop popups automatically to improve customer experience.

Avoid making mistakes that could negatively affect your SEO.

Let's take a look at how pop-ups impact your SEO rankings.

How can pop-ups interact SEO Ranking Factors

There are many pop-ups that can be found on websites. Let's look at the different types and how they interact with SEO ranking factors.

Popups with overlay

Example for an overlay pop-up to revolve

Overlay popups may be opened in the same browser as page content. They can then be layered on top of it.

Mobile notifications are a great choice

This is a great way to communicate important messages

This method makes it easy to capture email addresses.

Attractive and attention-grabbing content

Modal Pop-ups

Example of Modal Pop-Up. Get $20 off your Email Subscription

Modal popups are very similar to overlay popups. Businesses love them because they provide important notifications and actions that enhance user experience.

This fact is not easy to forget for website visitors.

To generate clicks that lead you to value propositions that are appealing,

This is a great way to collect email addresses.

New Window Pop-ups

Pop-ups that appear outside the main browser are not welcome. Google and all other search engines don't like pop-ups in new windows, unless they are spammy.

Damage user experience,

Website navigation made simpler

It's difficult to close.

Interstitial Pop-up

Forbes example: Interstitial popup

These pop-ups block page content and take visitors to the site content for a set time. These pop-ups can be found on many websites and reduce customer engagement.

Lower user experience,

You risk being penalized in the SERP rankings

Google could remove your website from its servers. This could be a sign that your money has been wasted.

We recommend you to stop using "interstitial popups" and "new window popups," and instead use "overlay popups and modal popups." "

You should pay attention to UX when creating popups. This recipe will help you to announce something effectively on your website without making any UX errors.

How to Get the Most Out of Pop-Ups Without Having an Impact on SEO

H&M example of a pop-up disclaimer

1. Avoid using pop-ups or interstitials that include too much of your main content.

Sidebar, lightbox and floating pop-ups are all prominent and attractive. They aren't distracting visitors.

3. Predetermine the time a popup will display. Let your visitors browse the content of the site and click on an element.

4. Look at where your visitor comes from and display popups based upon their source characteristics.

The pop-up content for your business should be clear, concise, and appealing.

6. To get your visitors to keep browsing the site even after the popup closes, or to encourage them click on the popup again, provide something of value. A free eBook entitled Conversion Rate Optimization Guide can be offered to prospects.

7. Partner with a pop-up service that provides scroll-triggers and traffic source features.

Google wants users to feel better. Google can interrupt your digital marketing efforts by using .

Choose carefully when building popups. Popupsmart offers conversion-ready popups that comply with Google's requirements.

I hope that you find this information helpful for your digital endeavors. Correctly using them would improve your website's ranking in search engine results.